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Key strengths and weaknesses of the company on which the company can develop are included. This could lead to the above risk of being replaced by another company. Not only does this serve as an extra source of income, but it also creates a unique selling point and draws more consumers to the fuel station and forecourt. This effectively limits the opportunity for strong strategic alliances that could be a threat. OG Analysis, Electronic (e.g. The company believes in acting in a manner that is King Code Compliant and has embraced an ethical business culture to provide top quality petroleum products and convenience to their customers. From this, it is evident that African spending makes up a large portion of the companies’ turnover. What this means, is that it is easy for buyers to switch fuel stations with little to no additional cost. In this portion of our analysis, we … This simple tool can be used to assess a project, product, person, or place and test for viability and other factors. Students who find writing to be a difficult task. It is however suggested that Engen and Woolworths ensure consistent consumer satisfaction. The porter’s analysis is used to assess the attractiveness of a market and its profit potential. Gas Station SWOT Analysis . Notes & summaries for UNISA. Engen is an African-based energy group focused on the refining and marketing of petroleum, lubricants and functional fluids, chemicals and retail convenience services, through an extensive network of service stations across 7 countries in sub-Saharan Africa and the Indian Ocean Islands. Woolworths Holdings Limited listed on the JSE in October 1997 and the share price at the close of the JSE on Friday the 5th of October 2018 was R47. Sales vs Expenses . This can be done by expanding the recycling project with Nampak to more fuel stations. SWOT Analysis is a proven management framework which enables a brand like BP to benchmark its business & performance as compared to the competitors and industry. It is the analysis of six major macro-environmental factors, namely political, economic, social, technological, legal and environmental factors (Oxford University Press, 2010). Porter's Five Forces: Gas Stations Andrew White, Steffan Simmons, Lexi Tenney Buyer Power Many buyers with little share Individual buyers purchase a small amount of total output Buyers are fragmented High importance to customers Rivalry for Existing Firms Threat of New Entrants It has also served as marketing to new consumers. However, both Engen and Woolworths have are established in the market thus it is easier to maintain a loyal consumer base. After a successful 3 year trial period, it was decided that Woolworths and Engen would expand the concept. There are currently many competitors in the market. What this means is that suppliers have power over Woolworths’ ability to produce products which will then be sold in the Foodstops nationwide. This will ensure the company the ability to operate in a productive and efficient manner. It is important for both businesses to draw on this and continually market their products to both existing and potential customers. Knowing the strength and weakness of any business is one of the right steps to take in business. In 2009, Engen and Woolworths partnered with Nampak to offer recycling facilities to their customers. 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South Africa is currently in a technical recession which combined with inflation has caused consumers to retract from spending and save more. This can be done through the quality of products, the quality of service and CSR initiatives. this essay is not unique. This means that most of the time consumers are in a hurry, tired and often frustrated. Woolworths Foodstops have been present in Engen fuel stations since the early 2000’s and have grown substantially. This can be done through basic CSR initiatives that motivate and empower employees thus increasing their satisfaction and drive to perform well. The company invested in Canada’s oil sands in partnership with Houston-based ConocoPhillips. However, fuel stations have differentiated themselves through service and product quality as well as their forecourts. The company has over 1500 stores spread across 14 countries, 12 of which are in sub-Saharan Africa. Through growing existing CSR initiatives, Engen will be able to gain buy-in and thus loyalty from the community and grow the community around them thus fulfilling the people portion of King Code. However, the poor presence ion nonenergy sectors may affect the business in the … Woolworths opened its first 2 Foodstops at Engen in Cape Town in 2000 to test the viability of a forecourt model for the company. As of 2020, BP is one of the leading brands in the energy & power sector. The most common approach to swot analysis is to simply brainstorm each list. It’s an important step for businesses and organizations to gain insights into their internal and external core strengths, weaknesses, opportunities and threats. There are currently 50 Woolworths Foodstops countrywide, of which 31 are in Gauteng. It is in the best interest of both parties to have legal assistance when drawing up this contract to ensure the fair treatment of both parties as well as to provide a clear understanding of terms within the contract. SWOT analysis maker features. PESTEL analysis provides great detail about operating challenges Sasol Limited will face in prevalent macro environment other than competitive forces. Therefore, both companies should act in a responsible manner to maintain a good relationship thus mitigating the risk new entrants pose. The fuel industry has remained resilient throughout economic difficulties including recession. Locations and subsidiary information and company statement are included in the report. It is therefore important to ensure that fuel is transported and stored in the correct manner to prevent water getting into fuel and damaging the engine of a consumer’s car. Want us to write one just for you? SWOT analysis is one of business analysis’ most important tools. Other complementary products Engen could consider are car washes and fast food brands. 2.0 PESTLE Analysis of Shell Group. Woolworths is a well-known food and clothing retailer in South Africa. Weaknesses in the SWOT Analysis of Shell : Violating corruption laws: In July 2007, Shell Oil was involved in violating corruption laws in the US in the case of using freight forwarding Panalpina and violating corruption rules from the Foreign Corrupt Practices Act (FCPA). STRENGTH -online marketing capability, Ford is providing consumers to select their car through the website and allow to customize the interior, exterior and engine color and etc. Our SWOT Analysis depicts our key strengths and weaknesses for our new project. Most consumers fill up their cars before or after a long trip or on the way from or to work. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-strategic-alliance-between-engen-and-woolworths-petrol-station-franchises/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. It is also important to continually research and improve the fuel being produced to be better for both the consumers car and the environment. This SWOT analysis of NGO evaluate the strengths, weaknesses, opportunities and threats. In the fuel industry, buyers have a large power over stations. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. the SWOT acronym stands for Strengths, Weaknesses, Opportunities, Threats. External Opportunities and Threats. It is of utmost importance to hire employees that do not have criminal records and that are qualified (or can be trained) to do the job they are hired to do. GradesFixer. Such violations affect brand image and goodwill. In order to gain a larger market share, Woolworths could consider introducing a more affordable range of food or having sales on products at the end of the month. Our product also includes a full business plan specific for a Gas Station. Thus, by offering exclusive saving opportunities, consumers are more likely to buy from the fuel station and forecourt. SWOT ANALYSIS OF COMPETITOR Ford Company. For that reason, while each party wants to remain in the strategic alliance, they should maintain a good relationship. While the quality is often considered to be better, it is not always affordable and thus a large portion of the market is shut out. Woolworths currently differentiates itself from other forecourt stores through its product quality. PESTLE analysis is a framework that describes factors of external environment that affect an organization. -Ford have more consumer choice which is commercial vehicle and variety of cars for consumer. More SWOT analysis for Non Profit Organization examples are available on Creately.--You can edit this template and create your own diagram. PetroSA will be the leading provider of hydrocarbons and related quality products by leveraging its proven technologies and harnessing its human capital for the benefit of its stakeholders. As it relates the strengths, even in times of economic recession most gas stations are able to remain profitable and cash flow positive. CD-ROM - US$ 300.00 2020 Mar 16 [cited 2020 Dec 28]. These could attract more consumers and thus create a competitive advantage. SWOT analysis is a technique for representing the current strategic position of a business, brand, product, service, person, event or organization. They were the first major retailers in the country to extend their loyalty programme to strategic alliance stores at fuel stations. It consists of the following 6 forces: This force assesses the ease or difficulty with which a new competitor can enter the market based on entry barriers. The fuel company already runs several CSR initiatives such as the recycling project with Nampak, Engen maths, science and computer schools as well as mobile libraries. This will also create a convenient space for consumers to recycle their waste and thus creates a competitive advantage. These strategic alliances can be costly to form due to legal costs when drawing up the contract. No doubt starting a gas station is indeed capital intensive especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank. As of 2020, Total is one of the leading brands in the energy & power sector. By clicking “Send”, you agree to our Terms of service and Privacy statement. This location saves consumers time and thus builds brand loyalty. Examples of this include compulsory paid leave days, employee training, discounts in convenience store and for fuel among other initiatives. Strengths . All rights reserved Gradesfixer ™, “Analysis Of Strategic Alliance Between Engen And Woolworths Petrol Station Franchises.”, Analysis Of Strategic Alliance Between Engen And Woolworths Petrol Station Franchises [Internet]. Weaknesses are used to refer to areas where the business or the brand needs improvement. This will somewhat mitigate the risk of losing market share. | Employees should be trained and given opportunities to improve themselves including their earnings. A Sample Gas Station Business Plan SWOT Analysis Knowing the strength and weakness of any business is one of the right steps to take in business. This serves as marketing and in the long term can be used to build a loyal consumer base. Hard Copy - US$ 350.00 In the event that a supplier is unable to deliver the correct quality and quantity of raw materials, Woolworths operations will be compromised. Engen has both a refinery and a lubricating oils blending plant in Durban as well as its own fleet. PDF) - US$ 200.00 An industry equilibrium analysis of downstream vertical integration. This essay has been submitted by a student. This empowers employees which increases productivity and satisfaction but also mitigates the risk of mistakes and makes the consumers experience much more efficient. Strength. When it comes to building a strategic vision, a SWOT analysis is a crucial first step. 2020 Mar 16 [cited 2020 Dec 24]. Therefore, the convenience store serves as a good place to buy a meal, snacks or essentials such as bread. Woolworths food can often be quite expensive compared to that of its competitors, SPAR and Pick ‘n Pay among others. 30 pages SWOT Analysis. In 2014, Woolworths extended its Wrewards programmes to Foodstops at Engen garages. BNU1501 - Basic Numeracy; ECS1501 - Economics IA To differentiate from competitors, it is important to ensure that Engen’s fuel quality is superior than that of its competitors. It is therefore important to uphold this quality to avoid losing market share because of consumers opting to buy from alternative stores. It is therefore important for Engen and Woolworths to make the entire transaction as seamless and efficient as possible. Analysis any or all of the four categories simultaneously.For an organisation to monitor its overall growth as an organisation, a SWOT simple analysis is a fundamental process they need to undertake. Currently, the Woolworths Foodstop serves as a complementary product to the fuel. The convenience provided by the “delivery service” at Engen Edenburg is attractive to parents. Through their core values, Integrity, Ownership, Teamwork, Empowered and Performance, Engen aims to achieve while remaining a responsible corporate citizen. This is because consumers often buy their fuel when they are going to work or on a journey and returning from either. Many consumers purchase these products on the way to work and on the way home in the evening. This will create a positive reputation for Engen and thus allow the company to build a loyal consumer base. Enterprisewide - US$ 500.00, E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery. After the successful trial period, 3 stores were opened in Gauteng and by 2013, 50 stores were opened nationwide with 45 more expected to be opened by June 2016. Weakness. In addition, potential opportunities and key threats in the short to medium term future are also identified. Analysis Of Strategic Alliance Between Engen And Woolworths Petrol Station Franchises [Internet]. “Engen Petroleum Ltd Company Profile” is a comprehensive report from OGAnalysis on Engen Petroleum Ltd operations. This can be done by offering exclusive deals at forecourts which incentivise consumers to choose Engen and Woolworths over other fuel stations and forecourts. You can order Unique paper and our professionals Rewrite it for you. Because of this, it is unlikely that new entrants would pose a large threat. Petrol attendants bring purchases to the customers car while fuel is filled into the tank. Because consumers have the most money during this time, they are more likely to spend and in conjunction with the sales, Woolworths would become more attractive to the average consumer. Engen also exports its products to various other territories. Well known fast food brands would also already have a loyal consumer base. Their underlying values that guide all operations mean that the company will always put the customer first, be inspirational, responsible & collaborative while committing to quality to be a responsible retailer and add quality to the lives of consumers. Thus, the products in the convenience store serve as complimentary products due to the convenience of being able to fill up your car and buy food at the same time. However to ensure that the company does operate in a productive and efficient manner, it is important to empower employees and make them feel valued as mentioned before. A concern in the fuel industry at the moment is the effect on the environment. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Completing your SWOT analysis is only the first step. This means that Engen produces and transports its own products thus mitigating the risk the power of a supplier can pose on a company. A SWOT analysis is a way to evaluate Strengths, Weaknesses, Opportunities and Threats. It is therefore important to ensure all Engen fuel stations provide excellent service and convenience to consumers. The energy company has presence in more than 20 countries in Sub-Saharan Africa and the Indian Ocean Islands with approximately 1500 service stations of which 600 have convenience stores. Engen is majority owned by PETRONAS (74% holding), one of the world’s leading oil companies and a member of the FORTUNE 500. Key historical events and summary analysis of the company and strategy of the company are provided. SWOT is a known acronym in the business world which stands for strengths, weaknesses, opportunities, and … Due to fuel price regulation, price cannot be used as a competitive advantage over competitors. This poses a risk to the quality and pricing of products as well as Woolworths’ ability to produce food. The industry of oil and petroleum needs labor to work with and they have to pay the taxes and other charges, which are levied over it. Their product range consists of various fuels and lubricants including automotive, industrial, aviation, and marine fuels and lubricants. This can be achieved through ensuring technology is up to date as mentioned above as well as through ensuring employees are properly trained. We provide you with original essay samples, perfect formatting and styling. Specifically in this market, there is large potential for growth which Engen and Woolworths could use to their advantage. Woolworths and Engen have become related in the consumer’s mind and thus are when one acts in an irresponsible manner, both are affected. For this reason, it is important to carefully choose reliable suppliers and build a relationship with them to ensure a reliable supply of raw materials at all times as well as to avoid being overcharged. Thus, the fast food store would attract consumers to the store and as an extension, the fuel station and Foodstop. With more consumers becoming environmentally conscious, it is important for Woolworths and Engen to be as environmentally friendly as possible and ensure this is visible to the public. Sales could include regular markdowns on products as well as promotions based on the amount of fuel you buy to attract consumers to Engen as well. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Because it is very difficult to differentiate the fuel station itself, it is important to use the forecourt to gain a competitive advantage and grow a loyal consumer base. Pssst… The company was fined $30 millions penalty. Currently, PETRONAS, Malaysia’s national oil company, owns 80% of Engen & the remaining 20% is owned by Pembani, an empowerment firm which contributes to the essentials of Engen’s BBBEE compliance. This service allows parents to buy from the store without having to leave the car with their child. Having trouble finding the perfect essay? Site Licence - US$ 300.00 It will describe the opportunities and threats that our potential full service gas station will possibly face. According to BusinessTech, the most popular petrol stations in 2017 were Sasol, Shell, Engen, BP, and Caltex. Strategic Management Essays, Term Papers & Presentations . Woolworths however, is dependent on suppliers to deliver raw materials to factories. This strategic alliance has been successful because it provides convenience to consumers. Utilising more technology to make sales both in the fuel station and the convenience store more efficient and enjoyable for consumers could build a stronger consumer base. Weaknesses in the SWOT analysis of BP. (Spring) 161–92. October 2014 You might perform this analysis for a product, team, organization, leadership, or other entities. Due to price regulations, all stations have to charge the same amount for fuel. MISSION. You may have heard of a SWOT analysis, which serves as an analytical tool to assess your company's business strategy. We can custom edit this essay into an original, 100% plagiarism free essay. Existing strategic alliances have also built high levels of customer loyalty with both the fuel station and the food retailer. Our Gas Station SWOT Analysis will provide you with the comprehensive documentation that you will need in order to determine the strengths, weaknesses, opportunities, and threats that your business will face as your develop or expand your business operations. They believe that all employees should commit to these values. By ensuring loyalty to both brands, they will be able to build a stronger and more loyal consumer base. Engen also runs a KlevaKids campaign which educates children on paraffin safety and screens all forecourt attendants for health issues to ensure their health and wellbeing. VISION. It is important for both Woolworths and Engen to understand the possibility of ending their strategic alliance at the end of the current contract term. By empowering employees, employees happiness also increases which reflects in the way they interact with consumers. Consumer behaviour to improve their service delivery at these stores to make employees feel valued increase. 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